On Tuesday, October 9th at 11:30 a.m.,
the Arts and Humanities Council of Southwest Louisiana will host a free seminar
in Room 108 of Central School Arts & Humanities Center as part of the
quarterly Regional Arts Network luncheon series. The seminar will focus on the
importance and process of branding for artistic success and recognition. The collective efforts of creating a brand
with a cohesive and communicative logo, the ability to hone in on one’s target market, and the increase in brand equity over time
are essential to the success of and individual artist in his or her
market.
Marketing experts Peter O'Carroll representing the O’Carroll Group, Kristy Armand representing Healthy
Image Marketing, and Oran Parker representing Parker Brand Creative will sit on the panel and offer
strategies and methods for building a brand specifically for individual artists
representing all artistic disciplines from visual art to music. Area artists
with first-hand experience in the success of increased visibility through
branding and marketing will also sit on the panel, including Sue Zimmermann, a
local artist who has been exhibiting professionally for over 13 years and was
former president of Associated Louisiana Artists, and Justin Robinson, founder of The Chuck Live and member of the
local band Go, Granny, Go! which has successfully created a recognizable brand
for their own band’s style.
An RSVP is required, and lunch
is served at 11:30 a.m. for $5 per person with the seminar to follow at noon.
Regional Arts Network luncheons are design to bring together those working or
interested in the arts for networking opportunities and round-table discussions
of regional arts initiatives. The Regional Arts Network series is supported by
a grant from the National Endowment for the Arts, the Louisiana State Arts
Council, and the Louisiana Division of the Arts, Office of Cultural
Development, Department of Culture, and Recreation & Tourism.
For more information or to
RSVP, call the Arts Council office at (337) 439-2787.
No comments:
Post a Comment