Wednesday, October 3, 2012

Arts Council to Host Seminar on Artistic Branding

On Tuesday, October 9th at 11:30 a.m., the Arts and Humanities Council of Southwest Louisiana will host a free seminar in Room 108 of Central School Arts & Humanities Center as part of the quarterly Regional Arts Network luncheon series. The seminar will focus on the importance and process of branding for artistic success and recognition.  The collective efforts of creating a brand with a cohesive and communicative logo, the ability to hone in on one’s target market, and the increase in brand equity over time are essential to the success of and individual artist in his or her market.       

Marketing experts Peter O'Carroll representing the O’Carroll Group, Kristy Armand representing Healthy Image Marketing, and Oran Parker representing Parker Brand Creative will sit on the panel and offer strategies and methods for building a brand specifically for individual artists representing all artistic disciplines from visual art to music. Area artists with first-hand experience in the success of increased visibility through branding and marketing will also sit on the panel, including Sue Zimmermann, a local artist who has been exhibiting professionally for over 13 years and was former president of Associated Louisiana Artists, and Justin Robinson, founder of The Chuck Live and member of the local band Go, Granny, Go! which has successfully created a recognizable brand for their own band’s style.

An RSVP is required, and lunch is served at 11:30 a.m. for $5 per person with the seminar to follow at noon. Regional Arts Network luncheons are design to bring together those working or interested in the arts for networking opportunities and round-table discussions of regional arts initiatives. The Regional Arts Network series is supported by a grant from the National Endowment for the Arts, the Louisiana State Arts Council, and the Louisiana Division of the Arts, Office of Cultural Development, Department of Culture, and Recreation & Tourism.

For more information or to RSVP, call the Arts Council office at (337) 439-2787.